3 Products

Every one intentional.

17+

Active ingredients across the range.

14 Months

Of intentional, science-led formulation.

Intelligently formulated

Every ingredient has a reason. We show you exactly what it is and why it’s there

High performing without the barriers

Exceptional skincare for every skin type, every identity, every life. No exceptions. No fine print

Culturally yours

Rooted in modern India, made for the life you actually live

Intelligently formulated

Every ingredient has a reason. We show you exactly what it is and why it’s there

High performing without the barriers

Exceptional skincare for every skin type, every identity, every life. No exceptions. No fine print

Culturally yours

Rooted in modern India, made for the life you actually live

The People Behind It

Muskaan

Actuarial consultant by profession. Creative by nature. The formulation brain behind aerah, every ingredient decision, every percentage, every aesthetic call. She built the brand that existed in her head for years before it existed in a bottle.

Shitanshu

The financial and analytical backbone that makes aerah real. Where Muskaan builds the vision, Shitanshu builds the architecture, strategy, operations, and business thinking that turn a brand into something that lasts.

Together, they are equal parts obsessive, transparent, and intentional. Which is exactly what aerah is.

The formula is the brand.

Marketing can say anything. The formula can’t lie. If we can’t explain it, it doesn’t go in.

Transparency is the minimum standard.

We show you every ingredient. We explain every decision. Nothing hidden. Ever.

Skincare should fit your life.

Not the other way around. For the gym morning, the long commute, the monsoon season, and everything in between. For the era you’re in.

Built to last, not to trend.

We launched with three SKUs because we refused to launch anything we couldn’t fully stand behind. We are not in a hurry. We are building something that matters, era after era.